Whilst there are some definite benefits to both live-action and animation, the form that is best for you is mainly relative to the context within which you are working.
Let’s take the below stormy studio animation as an example: It can be easier to optimise over time for split testing. You can adapt the script or add or remove a certain scene more easily than with live-action video.
You have the potential to update your animation over time if your goal or product changes in the future. – Done right, animation can be very emotive allowing viewers to visualise clearly something they could not do so before. – This can also break down your message visually on screen in a way you can’t as easily achieve through live-action. – Offering a medium for digestible, engaging and informative information conveyance. – It’s able to simplify a topic and bring life to it and to the symbols associated with it. – Where animation excels is in the simple conveying of abstract or complicated ideas, products and services. More on those costs later in the live-action disadvantages section. This is a major bonus when it comes to costs. With animation, you can stay updated and see your video created from the comfort and convenience of your own screen. We also have our own inhouse voiceover artist, who is used as a placeholder for animation timing, and often selected for the final production. Take a look at the Stormy Studio portfolio for some examples of voiceovers implemented for a variety of clients. If you go with an agency you won’t usually have to source this yourself. – You won’t require actors to be filmed although you may need a voice actor. Now that we have an overview of what both animation and live-action videos require of us, let’s take a look at the possible pros and cons of each. However, depicting software, technology and benefits of a service are often easier and better conveyed with quality animation. If your live-action video only requires you to film yourself at your office, perhaps demonstrating uses of a certain product you want to sell, then the live-action option may be very quick and cost-effective to do. Note: With live-action, the additional requirement to film in a physical location and all of the logistics that come with that, doesn’t necessarily always mean that it is more time consuming and more effort than animation. The live-action process tends to follow a similar line to animation: This has some crossover with animation but with some crucial differences. We need to look at the time you want to invest in the project the energy you are wanting to commit to it how flexible you are with the direction the needs you have about the creation process you want, as well as the physical logistics that come with the videography process. Likewise, if you’re a startup with a couple of staff looking to appeal to an audience on social media your budget may be a lot less. If you want to create an hour-long cinematic experience promoting a luxury brand around the world then your budget is likely to be pretty large. Then if interested we can chat further and provide a bespoke quote.įor both live-action and animation, the initial costs vary significantly depending on what you are looking to create.
Your budget is perhaps the most obvious factor and whichever route you decide to go will impact the level of quality of your live-action or animation production.Ĭheck out our handy guide and free animation cost toolto discover ballpark animation budgets instantly.